: " I know that many articles have been written on this topic
already, but as I was recently asked by a subscriber, 'How
do I build my list quickly?' I thought I would look at the
more up-to-date methods of gaining new list subscribers.
This article will show you ten tactics to put into action.
Most are free and I have also included some tools and
resources to add power to your business.
1. Offer a Bonus
Not just any run-of-the-mill bonus, but something of value
that people want. You might have purchased 100% distribution
rights to a product or you might have another business where
you can offer a free service incentive instead of your
subscriber paying. Even if you package some good quality
products that relate to the topic of your ezine. Use your
imagination to come up with a valuable draw card in return
for the new subscription.
2. Look Professional
Make sure you brand your business and yourself by conveying
a professional image. Give your web site and your email
particular attention and ensure that your newsletter
matches. Using Letterhead For Email software gives you
credibility and is an asset when your letterhead is
hyperlinked to your ezine opt-in web page. A powerful form
of passive advertising.
3. List Your Ezine
Where do people go when they want to subscribe to quality
ezines? Ezine directories of course. But not only should
you submit your ezine to newsletter directories, but you
should consider purchasing a monthly subscription for a
featured ezine link in one of the more reputable
directories. Shop around. I pay just $10/month at Cumuli.
"
Friday, November 19, 2004
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