: "Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com
1. Free Stuff. Pick genuinely useful free stuff that you know your audience wants and needs. For instance, my brand new ezine, Expert Status, attracted 600 readers in just a few weeks by offering a report, �25 Top Self Help Literary Agents�. The practical freebie works. Jenna Glatzer offers two free ebooks/reports to subscribers on agents who are receptive to new writers, and on writer�s markets. She notes: �Before I did that, my subscriber numbers were in the hundreds, not thousands.
2. Put a subscribe box on every page of the site. This has worked for both Jenna and me. Mine is parked in the left hand column of the site. Experts advise putting a simple sign up box (with freebie mentioned) in the top left hand corner, as that�s where the eye naturally travels first. A simple sign up box that requests only email address works best.
3. Ad swaps. Exchange plugs for your ezine with another website, to run in eachother�s ezines. Be sure to mention those freebies! Doing this on a regular basis with a rotating selection of web partners will keep your subscription page busy.
4. Cross-registration. I�ve found subscribers by having a plug for my ezine on the thank you page of a comparable (but not directly competitive) website. This offer is made to folks who just signed up for an ezine, and are therefore deemed �in the mood for more.� Offer a swap with your site, and try not to list more than about two other ezines. Also, make a point of including only really good, reliable publications that reach your target market.
5. Give away a bonus for other sites to use, based on your ezine. A popular web mark"